Category Archives: University- RMIT

Radio Reflections

I’ve been pretty shocking at keeping this blog updated this semester (this year?!), but I have been making lots of notes in my notebooks and during lectures etc. So I thought instead of trying to figure out when I wrote those and back-dating a bunch of blog posts, I’d just write everything all up in one post with headings and notes and see if putting everything all in the one place leads me to make connections I might have otherwise missed. Here goes.


The week two lecture was about interviewing and I wrote down a lot of useful tips that week. Apart from the tips though, there was some interesting  ideas about interview that I hadn’t previously though of. These two tips really stood out for me:

Ask questions that are designed to get useful information on an interesting topic.

And also:

The interviewers knowledge of the subject matter should be good enough not to use the question list as a crutch.

The first tip I liked because it is a good way of simplifying the interview and really making you think about why this interview will be a good one for your audience. It asks you to consider what kinds of information will be useful, and why the topic will be interesting, and in thinking about these two things and where they intersect, your questions practically form themselves. The second tip relates to this, because if you think long, hard, and deep enough about the why’s and what’s behind your interview, it’s usually because you’ve been doing the research behind the topic and interviewee.

I have found that when I do interviews for RWAV, the more prepared I am, the more conversational it sounds. This is because I’m able to respond to answers as if I know what’s being discussed (because I do!) and to transition into new questions easily, because I can make better links between past answers and upcoming questions. Being prepared also makes me feel more confident, which comes across in my voice during interviews.

The week 4 lecture must have been about our audio arts assignments, because although I didn’t take a lot of notes, what I wrote down is pretty powerful.

Think about how to tell stories differently. Think outside the box, and play the what if game. Show don’t tell applies to sound too.

Even as a writer I struggle with show don’t tell, and it comes across in my audio pieces too. When I’m brainstorming what sounds should be added, I always start with literal sounds. What is literally going on in the story that I’m telling? I try to expand out from there, but I’ve had varied success with my attempts to do so. An example of this would be the package Sam and I produced for first semester, he recorded the audio, I did the first edit (so we could get the show to air on time) and filled it with some fairly literal interpretations of sound effects. Sam did the second edit and removed a lot of these and replaced them with music for a more metaphorical piece. It occurred again when working with Ajeet on our Audio Arts assessment. I didn’t edit this piece, however all my suggestions for sound effects were literal translations of the text. Ajeet added music and non-literal sound effects that made the whole piece sound a lot better.

I’ve been thinking about how I can work on this aspect of show don’t tell in audio and I think I’m going to experiment with sound projects over the summer. Practice making short clips with no narration, so that I have to show, and I can’t tell. I’ll start off with soundscapes, kind of literal, then see if I can push myself to make metaphors and incite feelings through audio. I’ll post results to Soundcloud and this blog.

I wrote a lot more helpful tips for presenting on radio during the week 8 lecture. My top two from this week would be:

Don’t be boring.

The first sentence must interest, the second must inform.

I like “don’t be boring” as not just a tip for radio, but a tip for life. What is the point of a boring interview? If it’s not interesting, don’t do it. I can think of two boring interviews that I’ve witnessed/been a part of through the course of doing RWAV shows this year. The first one is the interview we did about chocolate. The topic was kind of interesting, but we picked the wrong person to talk to about it, and the wrong length of time for such an interview. There was maybe 4-5 minutes of good content available if we talked to an economics or fair trade expert. With an importer, there was literally 10 seconds of content (see the first question where we asked him if the rising price of cocoa would affect Australian consumers and he just answered with “yes”).

The other interview would be the one I lined up for a more recent show about bike cabs coming to Melbourne. Bike cabs was running a pozzible campaign at the time, and although I knew Elizabeth’s stance on crowd funding, I though there would be enough other subject matter to talk about that a small mention at the end would be okay. However, Tim and Steve didn’t have the knowledge to talk to us about long periods of time about the social stuff around bike cabs, why they are popular in other cities and not Melbourne. Because they were running a fundraising campaign, they took every opportunity to promote that and the interview turned very boring very quickly. Elizabeth said it just sounded like we were interviewing two guys about their business (which we essentially were, even though that wasn’t our aim).

Ways to avoid these kinds of interviews happening in the future:

  1. Think about the topic of the interview in terms of the time you plan to give it. Topics that work well for 4 minute segments might not have enough meat left over to stretch out to an 8-10 minute segment.
  2. Really consider who to approach to talk about the topic. Who has the best knowledge on the topic, and doesn’t have a conflicting agenda. Who is passionate about the topic, and can talk about it easily.
  3. Consider what questions to ask. How will you phrase questions to get better responses from the interviewee. What sub topics will you focus on, and what will you avoid.
  4. Don’t be afraid to turn down interview ideas or interviewees. There’s plenty more fish in the sea.



Before the show I was nervous about representing RRR as I’m not as big a listener as I should be.I was glad I had my stoyr about being a Queenslander to use on air. I used the “otherness” of Melbourne when I first moved down as my “lostness” and RRR as my compass/guide as to what made Melbourne, well, Melbourne. I was very proud of our 26 sign-ups during the show, and that we doubled last year’s record! Yay! There was one opportunity that I missed though and that was when my Dad subscribed and I got to read his name out on air. I wanted to say something like “Thanks daddy!” but wasn’t sure how to work it in. In retrospect, I wish I had just said that, would have worked just fine. One other thing I think we missed during the show was using the “Local and vocal” catch-phrase for the campaign. Overall I’m pretty pleased with the show. The atmosphere at the station was pretty cool, very community-like, very friendly. I was very happy with our 26 subscribers, I remember the phone room volunteers congratulating us, but not feeling like we deserved so much credit for it. Elizabeth was also very happy with the show, and didn’t really have much feedback for us, we didn’t really need it I suppose. My annotations of the show are here.


Producing was the role that I started with and the role I was fairly comfortable with in general. I found that the biggest challenge of this role for me was to push myself outside my comfort zone in order to really lock in the interviews that we wanted for the show. I’m way more comfortable giving up if someone doesn’t reply to an email, rather than seeking out their number and giving them a call. But comfort never made good radio.

The online producing role was one that I felt didn’t present any particular challenges to me, as I consider myself very web-savvy. I guess the biggest challenge of this position was not to get annoyed at how other people ran the twitter account (really? You’re going to mention our own handle? And #rrr instead of tagging their account? okay then…) and to correct groups who edited the program description rather than the episode description on the RRR website. I feel like this was glossed over in class because it was assumed that media students would be fairly web-literate. Not so. You know what they say about assuming…


Presenting a show was surprisingly good fun. After presenting my first show I was hooked and as long as I’m prepared for a show, I feel like presenting is one of the less stressful in-studio jobs. You don’t have to worry about the time or the tech side or if you’re sending out the right amount of tweets, you just have to be present, be prepared, and be a good listener.


Here’s an excerpt from the tips document that I added after my first show:

  • Familiarise yourself with how novation works, its pretty simple. When Novation fails, check that the buttons say “Ready 1” and not anything else. Reset your selections if it’s wrong. Otherwise, if it’s a bigger fail, reset the computer as per the instruction sheet in the studio, or get your producer to grab Archie in a song break and ask for help.
  • Don’t Panic! Keep your cool even if you hit the wrong button, it happens, just anaylse and fix it. If something really goes wrong, and you need to cut back to the studio, make sure your presenters know what’s happening, so that they can tell the listener (Something as simple as “we’re having some technical difficulties with the cd player, just trying to get that fixed up now… and we’re ready to try again, this track is x by y, you’re listening to Triple R”, or “It seems our phone line has dropped out, we were talking to Guest about Topic, we’re going to go to a song now while we see if we can get a hold of them again, This is Track by Artist on 3RRRFM”) but if it’s a minor glitch, don’t mention it on air

Paneling a show is very, very different from presenting one. There’s a higher level of stress, and afterwards a dull sense of relief instead of a high from running a good show. I wish I’d gotten more than one chance at paneling, it’s not as scary as it seems, and yet it’s also scarier. I wish I’d volunteered myself to do an earlier show as well.

Here’s what I wrote in my notebook shortly after my paneling experience.
“Paneling was a hell of a lot harder than I thought it would be. There’s a lot of things you have to keep your eye on, and a lot of distractions in the studio. During our show on Monday, there’s a few seconds of dead air because I got distracted greeting the interviewees who’d just been shown into the studio. My two other mistakes also occurred because of lapses in attention. It’s a very demanding job and you don’t get the same exhilaration after the show as when you present, it’s more a sense of relief. I’m very glad that we went in early, as I discovered that half of the songs that I’d burnt to CD didn’t play on the CD players, so the extra two hours before the show gave me enough time to download the missing songs from my back-up on dropbox (the best $11/month investment I’ve made for uni) and work out how my phone interacted with the desk to play the songs out of there. Paneling is kind of like a combination of the other jobs. It’s like producing in that you’re in charge of what’s happening in the studio and you need an intimate knowledge of the run sheet. And it’s like presenting because without you at the top of your game, the show doesn’t go to air in it’s best possible version.”

Audio Arts

Audio Arts was probably the assignment I was most excited about right from the start of the semester. I already had an inkling of an idea in the back of my mind, and was excited to see how I could push it and make it into something interesting. I paired up with Ajeet because I admire his editing style, and while I’m okay at editing, my strength lies in producing content for the web, so we made a good combo for an assessment that required equal parts of awesome audio and awesome web content.

My idea from the beginning was to use my step-mum’s sand art projections to illustrate a story. The recorded story would become our audio and the images and videos taken of the art process would become out online content. We talked about what stories we could tell using this medium. There was an opportunity to tell stories out of a nursing home that Anke sometimes did art at, but timing issues and privacy issues soon made this idea waaaaayyyyy too complicated. We then talked about telling an already established story, like a fairy tale. We thought of tales like The Sandman, because of it’s connection to sand. We tried to think of beach or desert related stories, and we eventually landed on The Snow Queen. Not because of it’s connection to sand (we figured that bit out later) but because we figured snow was a bit like sand, and then we remembered about the mirror and figured that glass was made of sand and we could build out from there.

Our initial attempts at condensing the whole story of The Snow Queen into something short enough to use fell through. Trying to condense a 12,000 word story into 5 minutes just left out too much, or skipped the good parts, or felt rushed. Eventually we decided to just use the First Story (as the tale is split into 7 stories in total) as the first story was the one about the mirror.

After deciding this, we analysed the story for what sound effects we should add in. As I have a lot of empty wine bottles in my garage (awaiting a garden edging project!) I volunteered to record some glass breaking sound effects. Who doesn’t want an excuse to smash stuff? I also thought I could manage recording some sand sound effects while I was at it. We decided to record the narration in the multi-track studio, to get nice clean audio. The other sound effects and music track were sourced online.

Recording the breaking glass was a lot of fun, but I was also quite concerned about my safety. I made sure to wear jeans and a long sleeved jacket, safety shoes with steel caps, and clear glasses to protect my eyes. I also wore gardening gloves when handling the broken glass.

Another consideration that I had to make when recording the glass was where to do it. I knew it would sound more authentic if I smashed them outside, on my driveway, but the clean-up, as well as extra ambient noise meant that I ultimately decided to do it inside my garage where the sounds of cars and birds were muffled and wind wouldn’t be able to blow glass splinters into my lawn. To compensate for the weird echo of the garage, I turned the gain on the zoom down very low, and mounted it on a tripod close to the ground, so it could pick up the glass smashing without too much interference. This worked really well.

The sand was harder to record, as it’s a much quieter medium. I recorded that in a room inside my house, with the gain turned up quite high. I tried pouring, sifting, scraping, and rubbing the sand. Each action produced a different sound, but I think in the end the pouring noise best suited our piece.

Recording the narration was an interesting experience too. The first time we booked the studio to use, we booked it after hours, and there was a problem with the desk that we couldn’t figure out, so we couldn’t get anything useful done. The second time we made sure to book during the office hours of the Techs, so we’d have help on hand if we needed it (which, it turns out we did! Just to get us started!). We set up the mics and did a read through of the first paragraph to get the levels right. Then we recorded one whole take. Upon listening back, we decided that my voice was kind of stiff and that I was talking very fast. In order to fix this, and to leave gaps for editing the sound effects in, we decided to record it again, this time with a pause after each sentence. This made me really slow down and think about how I was delivering the lines. We also recorded Ajeet reading the script, but decided that my voice sounded more like a children’s story teller, and that we’d just use Ajeet’s voice to do the part where the sprite talks. Another thing we recorded was us laughing, and some of those laughs were then distorted to be used as sound effects as well.

Recording in the studio taught me that time spent listening back to what’s been recorded is not time wasted. It’s time wisely spent, as reviewing material can show flaws and suggest improvements, as well as allow you time to record again immediately, while those revisions are fresh in your head.

I wasn’t involved in the main phases of editing, my role with that was to listen to drafts, suggest improvements and changes, and help source sound effects. I was quite surprised with what Ajeet first made me listen to, the dark music added a dimension to the piece that I hadn’t thought of before. If we’d had time, we could have re-recorded the narration, to give it a darker edge. We tried warping it within the editing software, but it ended up sounding fake and not at all what we were thinking of, so we left it as is.

The online content came together like a puzzle or a web, finding lots of little things that connected to each other. While I was recording the session with Anke, we were talking about webs and trying to think of a glass or sand-like metaphor. We came to fractals, which made me think of snowflakes, and that’s how the theme of the website that hosts the online content was born.

Actually, the recording session with Anke was unlike any regular interview I’ve recorded before. To start with, the set-up was decidedly un-interview-like as I just popped the zoom to the side and hit record, while we were working on other things. And I found it more difficult not to interrupt Anke. We often have conversations about art and life and we talk until we can find the connections in things. I had to be a less active participant in these conversations, because I wanted Anke’s voice to be the main thing I recorded. One trick that I’d heard about during our lectures worked really well here, and that’s the just staying silent trick. When you think someone has something more to say, just stay silent and they will feel compelled to fill the gaps. This worked quite well with Anke, as with this format of conversation, those pauses are often necessary to help gather and form thoughts.

How to Start Your Own Cult in 7 Easy Steps- Response

The following blog post is my response to an article How to Start Your Own Cult in 7 Easy Steps, which was written by Steve Mason for Huffington Post. Due to copyright on the original post, only small excerpts have been included here for context. Excerpts are in italics and 72 out of 839 words were used, less than 10% . To fully understand my responses, please read the whole article, and importantly the seven steps at the bottom of the article.

Here are Steve’s seven steps to start your own cult, and my responses to them in regards to our own cult-like social media campaign and event.

1) Begin by creating your own reality.

We can easily create our own reality (Fuji the wise tells us that bananas are the key to greatness) but we can’t reasonably keep our members away from outsiders. We could impose a self-censorship such as avoiding oranges or pears (any fruit that’s not a banana).

2) Next set the leader and his/her inner circle up as the only link to paradise… only they hold the keys to the kingdom.

Too easy. Fuji is the leader, his word is law. We six are the inner circle, his trusted advisors and the only link members have to the great Fuji himself. Only we can pass on Fuji’s wisdom for a great life. More practically, only we can organise and give the information on how to set the world record that we intend to set.

3) …Make increasing demands.

Increasing demands? Yes! Start small, asking people to submit photos of stuff #withabanana and increase it slowly to include following the manifesto (eg. members must eat bananas for breakfast, members must take a banana on a walk, etc), more than just taking a photo with a banana. Leads up to #7- dangling the carrot, read below.

4) Keep turning out stories about the greatness of the leader.

I imagine we’ll be doing this mostly on the blog, with excerpts and links posting to our other accounts such as Facebook, Twitter and Tumblr. Photoshop and creative writing will be our main friends here. We can tell stories of adventures the Fuji went on what what enlightenment he gained from said adventures.

5) Remember to use your converts to bring in still more converts.

This will be key for us, encouraging our followers to share our pages and get us more followers. I think the silliness of our theme will help bring people on board this particular crazy train.

6) Keep everybody busy.

We intend on keeping everybody busy, not with hard labour, but with silly tasks. Taking banana selfies, eating bananas, talking to bananas, sharing our pages, encouraging more fans and followers of Fuji #withabanana. We could incorporate singing, in the form of the ba-na-na-na-na-naaaa song (make your body sing!) but we’d have to be careful of copyright infringement here. We could possibly invent our own song.

7) And finally, keep your flock fixated on the carrot.

The carrot here being Breaking A World Record, not Heaven or an Afterlife. And in a literal sense, only our followers will benefit from breaking this world record, they will literally be the ones doing it and getting the recognition. Speaking of recognition, perhaps we should think about setting up a page on the cult website after the event and list the names of everyone who participated? As a sort of Great Thank-you from Fuji Himself.


Integrated Media 2.2 ie. the second time I attempt to complete this course. I found it quite enjoyable last year, and only failed because I didn’t actually complete the report. The only thing that’s changed from last year to this is that the report part of the assessment is now also group and not individual.  So I’m not likely to fail again, considering how seriously I take group assessment. Yay!

When I say that it’s the only thing that’s changed, I’m not kidding though. The lecture content and assessment so far are all exactly the same (to the point where the introductory blog post about the lecture still states that the report is individual assessment… copy-paste). It’s okay though, the reason I didn’t complete the report last year is because I got to the end of the semester and realised that it would be very difficult to write a report when I hadn’t been keeping up with the theory all semester. So I made myself retake the course so I could actually learn the things I was supposed to be learning last year.

I realised that I needed something to remind me of that, a motto or a phrase, so that when I find myself tuning out because I’ve heard it before, I can remind myself to tune back in and learn. I noticed that in the job descriptions of SMPs (Social Media Producers) that Seth showed us in the lecture, a lot of them required evidence or proof that you actually know your way around a social media network. So I’m going to think of this course as helping me build some portfolio appropriate content. I’ll work out how to turn that into a motto if I need it later…

I’ve started brainstorming ideas for the event assessment already. I feel like having done this part of the course before is a huge advantage, and won’t bore me because we’ll be planning and executing a different event. It might even be more interesting this time around to make comparisons etc.

On unexpected wins

I think that the best, most successful part of our IRL 2013 event was the picnic and talking games part. Initially, I expected this to be a difficult part to pull off, afraid that participants would find it lame or boring. On the day however, it turned out to be the best part. I think the reason for this was because we had a good size group, only nine people, which turned out to be just about the perfect number for the games we played.

Two truths and a lie would have been a bit too short if there were less people, and way too long if there were many more. This game was also successful because we didn’t know each other very well and it was a silly fun way to get to know some weird facts about each other. One of my favourite three facts came from Chattrin who said

  1. I’m afraid of heights
  2. I love rollercoasters
  3. and I never want to go bungee jumping

we were trying to figure out the lie based on logic, but in the end found out that number 3 was the lie, and he does want to go bungee jumping! I thought this was a very clever combination of facts and also taught us a bit more about Chattrin that just his fear of heights, we also know that his fear doesn’t stop him from doing what he wants. Isn’t that an awesome way to get to know someone new?

The other game we played also went way better than expected. We had originally planned to do only one round of the spy game, but the first round we used more to get the hang of the game and understand the rules, as a group. I was the odd item out for the first game and I had no idea! The second game was run by one of our attendees, Steve, who’d come up with a very good combination- apple juice and apple cider. All the apple juice people thought that the odd one out would be orange juice. I was the odd one out (again!) with the cider and it took me quite a long time to figure that out too! On the third round, the combination was iPhone and iPad. Again, all of us with iPhone thought the odd one out would be Samsung Galaxy or HTC, but this time Pete had the odd one out and pretty much from the start he knew it, so he played a very good strategy to keep it a secret.


On switching off

My dad has this question that he rhetorically throws around whenever he’s with company and someone ask a Google question (for example, what’s the third flavour in a B52 shot?). He says “Oh gee, if only one of us had a small computer like device that we could carry around in our pockets that has access to all of the answers in the world…” and then inevitably pulls out his phone and Googles the question.

What I’m trying to say is that sometimes phones are great devices that can help out in certain social situations. For example a trivia question argument between two friends, or letting someone know you’re lost or running late.

Sometimes though, phones and friends don’t mix. I’ve heard that some people have a rule when they go out to eat with friends, that everybody places their phone face-down on the end of the table and the first person to pick up their phone to check it, also picks up the entire bill. Not a bad rule, but the fact that it exists surely reflects something about our society.

For our IRL 2013 event, we thought it might be difficult to ask people to actually switch off their phones for an hour and a half. I framed that time by suggestion to the planning team that it’s the same length as a short movie, and most people can go that long without checking their phone (although I know I am guilty of taking a phone call mid-movie, only once and I left the theatre, but still…). We were so worried about having to control the no-mobile-phone rule during the event that we even considered making one person the anti-phone police for the event.

Thankfully it didn’t come to that. In fact, we actually forgot to get everyone to turn their phones off at the beginning of the event! The switching phones off video that you can see here is totally staged. It happened right at the end of the event, and if you look closely, you can even tell that some of the phones weren’t actually turned off, just the screens switched to blank!

What I thought was amazing was that even though we all had out phones in our bags or pockets, not one person even peeked at their screen during the event. Nobody was tempted to check what was happening online because we were all too busy enjoy ourselves in the moment.

I think it helped that we didn’t all know each other too well. It’s easy to be rude in front of friend you know well, as you’d expect their forgiveness and even their understanding. With strangers you don’t know what to expect. I also think it helped that we had a lot of activities planned, and there was no down-time where people were wandering around wondering what to do. Boredom very quickly leads to checking your phone, seeing if maybe there’s something better happening somewhere else.

On not sticking to the timetable

Oh plans, how I love to make plans. I often don’t stick to them though, and in the heat of the moment, plans that don’t have flexibility will break or crack. Thankfully our plan for the IRL event was super flexible. We allocated one person to be the “MC” so to speak, to run the show, ne person to record audio, one person to record video and still images and the others to help the games and activities run smoothly. We had a timetable planned out:


But on the day, we went with an order that made more sense to us. I was the “MC” in charge on the day (a role I always seem to snatch up) so I just went with my gut on what we should do. We started with the pledges, partly as a mini ice-breaker, and mostly so that we wouldn’t forget to do them at the end of the day. After that we went straight into the egg and spoon race, because everyone was a little chilly and we needed to warm up and get a bit sill with each other. We then moved on to the picnic and talking games part of the day, dropping the act and react game completely.

What surprised me about the ice-breakers and word games was how much everyone enjoyed them, even though some of them were super cheesy. We ended up playing three rounds of the spy game (aka the pen and pencil game) and even had suggestions for items from our attendees, it wasn’t all just initiated by us, which I thought was really good.

We also got so carried away by actually participating in the event, that we forgot to ask participants to switch off their phone until the end!

I felt like having the flexibility to alter our timetable in this way made the whole day much more enjoyable. If we’d stuck to the timetable, it would have felt a lot more forced, instead the event flowed quite naturally.

Cell Phone Symphony – Improv Everywhere

I’ve been a fan of Improv Everywhere for a long time, and this is still one of my favourite flash mobs that they’ve ever performed. It’s called the Cell Phone Symphony because they managed to orchestrate 60 cell phones with different ringtones to go off simultaneously and in groups according to their ringtones while the cell phones sat in bags in the cloak room of a bookstore in New York. The manager wasn’t too happy about the stunt, but no-one was hurt and a lot of the other employees found it quite amusing.

Reading Notes: “Users of the world unite! The challenges and opportunities of Social Media”

Kaplan, A. M., & Haenlein, M. (2010). Users of the world unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. Retrieved from:

– Social Media is on the rise

– Firms have less control over what information customers can access

– The event of Social Media is sort of an evolution back to the original point of the Internet: to share information between users (but it’s more than that, and it’s different from Web 2.0 and User Generated Content (UGC)).

– Focus on six types:

  1. Collaborative Projects
  2. Blogs
  3. Content Communities
  4. Social Networking Sites
  5. Virtual Game Worlds
  6. Virtual Social Worlds

So these categories are making me think about Social Media in a way I haven’t considered before.  I’m thinking about how useful it is to divide Social Media into categories. I’m thinking about the six categories above and wondering about the ones I don’t recognise (1, 3, 6) and also thinking about the differences between the ones I do (2, 4, 5).

– Defining Web 2.0 as a place where collaboration became more common/valued than publication. For Web 2.0 to exist it needed:

  1. Adobe Flash
  2. RSS
  3. Ajax (asynchronous Java Script)

– Kaplan and Haenlein consider “Web 2.0 as the platform for the evolution of Social Media” (2010, p. 61).

– Three things are required for content to be considered UGC:

  1. Posted publicly (or to a select group) – so not IM or email
  2. Have creative effort- so not reproductions of other work
  3. Be created outside professional practice – so not created for an audience from a business POV.

– “Social Media is a group of internet-based applications that build on the ideological and technical foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (2010, p. 61).

At this point in the reading, I finally noticed that the references in this article were also hyperlinks. I was slightly disappointed to find that they only linked to the bibliography at the bottom of the article, but I think it’s a good idea to use in my report at the end of semester.

– Idea of Media Richness Theory is that the goal of communication is to resolve ambiguity and reduce uncertainty. More info: Daft and Lengle

Table 1

I’m not sure I agree with the table 100% but possibly because I don’t understand the Social Presence/Media Richness category. Will read the Daft and Lengle article at a later date to see if this helps my understanding.

I started skimming the rest of the article at this point (probably something I should have done before I began reading it) and came across a point later in the article that made me want to check the publication date of this article (also something I should have noted at the start). It’s an important thing to keep in mind, especially when reading articles about technology.

– Collaborative Projects

  • “democratic manifestation of UGC” (2010, p. 62).
  • eg. Wikis, bookmarking services like Delicious, Urban Dictionary
  • the idea behind it is that joint effort produces better results than a solo effort
  • can harm firms: the customer feedback cycle
  • can benefit firms: keep track of/in touch with employees

– Blogs

  • “The Social Media equivalent of personal web pages” (2010, p. 63)
  • usually managed by one person, interaction=comments
  • can be good or bad for firms, obviously?!

– Content Communities

  • eg YouTube, Flickr, Slideshare
  • risk of sharing copyright material
  • but reward of reaching potential customers through customer interactions or sharing recruitment videos/ keynote speeches/ press releases etc.

– Social Networking Sites

  • eg FaceBook, MySpace
  • firms can use SNS to promote themselves and reach customers

– Virtual Game Worlds

  • “Virtual Worlds are probably the ultimate manifestation of Social Media  as they provide the highest level of social presence and media richness of all the applications discussed thus far” (2010, p. 64).
  • eg WOW, Runescape (personal eg), X-box and PlayStation online games
  • not too much interest for firms except in collaborative advertising maybe

– Virtual Social Worlds

  • eg. Second Life
  • lots of opportunities for firms to become part of the VSWs and market to the “residents”

I skimmed the rest of the article “Five points about using media” and “Five points about being social” because I know this information already, as I often read it on creative/entrepreneurial blogs about online presence and branding.

Overall an interesting article to start my semester on, and I’ll be looking further into the Media Richness Theory before too long.

Integrated Media Two- An Introduction

Seth, our lecturer and my tutor for Integrated Media 2 this semester, today told us we will be “working on the web full time” in this subject, instead of using it as a place to publish work. Integrated Media 1 was supposed to focus on using the web as a place to create and not just to publish, but in retrospect we spent a lot of time in IM1 creating content offline, editing and curating content offline, then logging on only to publish finished work.

IM2 will be spent using the web for participatory storytelling. Using the web to find, curate or generate, and then engage with, communities that will respond to an ‘event’ that we create.

I’m actually really excited about the assessment for IM2. Half our mark will come from an individual report at the end of semester based on a prompt (actually more exciting than it sounds, I swear), and half our mark will come from this event that we create in large groups. I’ve already got ideas buzzing around my head about things we could possible make happen, but foremost in my mind at this early stage is to build on a project that came out of an earlier subject, Networked Media. In NetMed, Ronja and I created an app/social network/platform/website/tour thing (that you can read/watch more about here and here) that would be perfect to adapt and revisit and update for this assessment task. I’m in consultation with Ronja about whether or not we will do that (as we are in different classes this year and won’t be working in the same assessment group). But there are lots of other ideas buzzing around my head that I’m pretty excited about possibly turning into a reality.

Jolts Per Minute

Here is an interesting article about the effects Facebook has on your brain. It’s long, but there’s information about addiction, industrial media models that trickled into Facebook and the rest of the internet, and what you can do about it (if you’re worried).

As future current media makers, we have to be aware of the audience we are catering to and not only how they will engage with our work (their attention span) but also how they will feel about the environment we provide for them to engage with our work in.

Also, the comment thread has some thoughtful feedback and counterpoints to the article and is also worth perusing.