The following blog post is my response to an article How to Start Your Own Cult in 7 Easy Steps, which was written by Steve Mason for Huffington Post. Due to copyright on the original post, only small excerpts have been included here for context. Excerpts are in italics and 72 out of 839 words were used, less than 10% . To fully understand my responses, please read the whole article, and importantly the seven steps at the bottom of the article.
Here are Steve’s seven steps to start your own cult, and my responses to them in regards to our own cult-like social media campaign and event.
We can easily create our own reality (Fuji the wise tells us that bananas are the key to greatness) but we can’t reasonably keep our members away from outsiders. We could impose a self-censorship such as avoiding oranges or pears (any fruit that’s not a banana).
2) Next set the leader and his/her inner circle up as the only link to paradise… only they hold the keys to the kingdom.
Too easy. Fuji is the leader, his word is law. We six are the inner circle, his trusted advisors and the only link members have to the great Fuji himself. Only we can pass on Fuji’s wisdom for a great life. More practically, only we can organise and give the information on how to set the world record that we intend to set.
3) …Make increasing demands.
Increasing demands? Yes! Start small, asking people to submit photos of stuff #withabanana and increase it slowly to include following the manifesto (eg. members must eat bananas for breakfast, members must take a banana on a walk, etc), more than just taking a photo with a banana. Leads up to #7- dangling the carrot, read below.
4) Keep turning out stories about the greatness of the leader.
I imagine we’ll be doing this mostly on the blog, with excerpts and links posting to our other accounts such as Facebook, Twitter and Tumblr. Photoshop and creative writing will be our main friends here. We can tell stories of adventures the Fuji went on what what enlightenment he gained from said adventures.
5) Remember to use your converts to bring in still more converts.
This will be key for us, encouraging our followers to share our pages and get us more followers. I think the silliness of our theme will help bring people on board this particular crazy train.
6) Keep everybody busy.
We intend on keeping everybody busy, not with hard labour, but with silly tasks. Taking banana selfies, eating bananas, talking to bananas, sharing our pages, encouraging more fans and followers of Fuji #withabanana. We could incorporate singing, in the form of the ba-na-na-na-na-naaaa song (make your body sing!) but we’d have to be careful of copyright infringement here. We could possibly invent our own song.
7) And finally, keep your flock fixated on the carrot.
The carrot here being Breaking A World Record, not Heaven or an Afterlife. And in a literal sense, only our followers will benefit from breaking this world record, they will literally be the ones doing it and getting the recognition. Speaking of recognition, perhaps we should think about setting up a page on the cult website after the event and list the names of everyone who participated? As a sort of Great Thank-you from Fuji Himself.