Category Archives: Integrated Media 2

On unexpected wins

I think that the best, most successful part of our IRL 2013 event was the picnic and talking games part. Initially, I expected this to be a difficult part to pull off, afraid that participants would find it lame or boring. On the day however, it turned out to be the best part. I think the reason for this was because we had a good size group, only nine people, which turned out to be just about the perfect number for the games we played.

Two truths and a lie would have been a bit too short if there were less people, and way too long if there were many more. This game was also successful because we didn’t know each other very well and it was a silly fun way to get to know some weird facts about each other. One of my favourite three facts came from Chattrin who said

  1. I’m afraid of heights
  2. I love rollercoasters
  3. and I never want to go bungee jumping

we were trying to figure out the lie based on logic, but in the end found out that number 3 was the lie, and he does want to go bungee jumping! I thought this was a very clever combination of facts and also taught us a bit more about Chattrin that just his fear of heights, we also know that his fear doesn’t stop him from doing what he wants. Isn’t that an awesome way to get to know someone new?

The other game we played also went way better than expected. We had originally planned to do only one round of the spy game, but the first round we used more to get the hang of the game and understand the rules, as a group. I was the odd item out for the first game and I had no idea! The second game was run by one of our attendees, Steve, who’d come up with a very good combination- apple juice and apple cider. All the apple juice people thought that the odd one out would be orange juice. I was the odd one out (again!) with the cider and it took me quite a long time to figure that out too! On the third round, the combination was iPhone and iPad. Again, all of us with iPhone thought the odd one out would be Samsung Galaxy or HTC, but this time Pete had the odd one out and pretty much from the start he knew it, so he played a very good strategy to keep it a secret.

 

On switching off

My dad has this question that he rhetorically throws around whenever he’s with company and someone ask a Google question (for example, what’s the third flavour in a B52 shot?). He says “Oh gee, if only one of us had a small computer like device that we could carry around in our pockets that has access to all of the answers in the world…” and then inevitably pulls out his phone and Googles the question.

What I’m trying to say is that sometimes phones are great devices that can help out in certain social situations. For example a trivia question argument between two friends, or letting someone know you’re lost or running late.

Sometimes though, phones and friends don’t mix. I’ve heard that some people have a rule when they go out to eat with friends, that everybody places their phone face-down on the end of the table and the first person to pick up their phone to check it, also picks up the entire bill. Not a bad rule, but the fact that it exists surely reflects something about our society.

For our IRL 2013 event, we thought it might be difficult to ask people to actually switch off their phones for an hour and a half. I framed that time by suggestion to the planning team that it’s the same length as a short movie, and most people can go that long without checking their phone (although I know I am guilty of taking a phone call mid-movie, only once and I left the theatre, but still…). We were so worried about having to control the no-mobile-phone rule during the event that we even considered making one person the anti-phone police for the event.

Thankfully it didn’t come to that. In fact, we actually forgot to get everyone to turn their phones off at the beginning of the event! The switching phones off video that you can see here is totally staged. It happened right at the end of the event, and if you look closely, you can even tell that some of the phones weren’t actually turned off, just the screens switched to blank!

What I thought was amazing was that even though we all had out phones in our bags or pockets, not one person even peeked at their screen during the event. Nobody was tempted to check what was happening online because we were all too busy enjoy ourselves in the moment.

I think it helped that we didn’t all know each other too well. It’s easy to be rude in front of friend you know well, as you’d expect their forgiveness and even their understanding. With strangers you don’t know what to expect. I also think it helped that we had a lot of activities planned, and there was no down-time where people were wandering around wondering what to do. Boredom very quickly leads to checking your phone, seeing if maybe there’s something better happening somewhere else.

On not sticking to the timetable

Oh plans, how I love to make plans. I often don’t stick to them though, and in the heat of the moment, plans that don’t have flexibility will break or crack. Thankfully our plan for the IRL event was super flexible. We allocated one person to be the “MC” so to speak, to run the show, ne person to record audio, one person to record video and still images and the others to help the games and activities run smoothly. We had a timetable planned out:

 

But on the day, we went with an order that made more sense to us. I was the “MC” in charge on the day (a role I always seem to snatch up) so I just went with my gut on what we should do. We started with the pledges, partly as a mini ice-breaker, and mostly so that we wouldn’t forget to do them at the end of the day. After that we went straight into the egg and spoon race, because everyone was a little chilly and we needed to warm up and get a bit sill with each other. We then moved on to the picnic and talking games part of the day, dropping the act and react game completely.

What surprised me about the ice-breakers and word games was how much everyone enjoyed them, even though some of them were super cheesy. We ended up playing three rounds of the spy game (aka the pen and pencil game) and even had suggestions for items from our attendees, it wasn’t all just initiated by us, which I thought was really good.

We also got so carried away by actually participating in the event, that we forgot to ask participants to switch off their phone until the end!

I felt like having the flexibility to alter our timetable in this way made the whole day much more enjoyable. If we’d stuck to the timetable, it would have felt a lot more forced, instead the event flowed quite naturally.

Reading Notes: “Users of the world unite! The challenges and opportunities of Social Media”

Kaplan, A. M., & Haenlein, M. (2010). Users of the world unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. Retrieved from: http://www.sciencedirect.com/science/article/pii/S0007681309001232

– Social Media is on the rise

– Firms have less control over what information customers can access

– The event of Social Media is sort of an evolution back to the original point of the Internet: to share information between users (but it’s more than that, and it’s different from Web 2.0 and User Generated Content (UGC)).

– Focus on six types:

  1. Collaborative Projects
  2. Blogs
  3. Content Communities
  4. Social Networking Sites
  5. Virtual Game Worlds
  6. Virtual Social Worlds

So these categories are making me think about Social Media in a way I haven’t considered before.  I’m thinking about how useful it is to divide Social Media into categories. I’m thinking about the six categories above and wondering about the ones I don’t recognise (1, 3, 6) and also thinking about the differences between the ones I do (2, 4, 5).

– Defining Web 2.0 as a place where collaboration became more common/valued than publication. For Web 2.0 to exist it needed:

  1. Adobe Flash
  2. RSS
  3. Ajax (asynchronous Java Script)

– Kaplan and Haenlein consider “Web 2.0 as the platform for the evolution of Social Media” (2010, p. 61).

– Three things are required for content to be considered UGC:

  1. Posted publicly (or to a select group) – so not IM or email
  2. Have creative effort- so not reproductions of other work
  3. Be created outside professional practice – so not created for an audience from a business POV.

– “Social Media is a group of internet-based applications that build on the ideological and technical foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (2010, p. 61).

At this point in the reading, I finally noticed that the references in this article were also hyperlinks. I was slightly disappointed to find that they only linked to the bibliography at the bottom of the article, but I think it’s a good idea to use in my report at the end of semester.

– Idea of Media Richness Theory is that the goal of communication is to resolve ambiguity and reduce uncertainty. More info: Daft and Lengle

Table 1

I’m not sure I agree with the table 100% but possibly because I don’t understand the Social Presence/Media Richness category. Will read the Daft and Lengle article at a later date to see if this helps my understanding.

I started skimming the rest of the article at this point (probably something I should have done before I began reading it) and came across a point later in the article that made me want to check the publication date of this article (also something I should have noted at the start). It’s an important thing to keep in mind, especially when reading articles about technology.

– Collaborative Projects

  • “democratic manifestation of UGC” (2010, p. 62).
  • eg. Wikis, bookmarking services like Delicious, Urban Dictionary
  • the idea behind it is that joint effort produces better results than a solo effort
  • can harm firms: the customer feedback cycle
  • can benefit firms: keep track of/in touch with employees

– Blogs

  • “The Social Media equivalent of personal web pages” (2010, p. 63)
  • usually managed by one person, interaction=comments
  • can be good or bad for firms, obviously?!

– Content Communities

  • eg YouTube, Flickr, Slideshare
  • risk of sharing copyright material
  • but reward of reaching potential customers through customer interactions or sharing recruitment videos/ keynote speeches/ press releases etc.

– Social Networking Sites

  • eg FaceBook, MySpace
  • firms can use SNS to promote themselves and reach customers

– Virtual Game Worlds

  • “Virtual Worlds are probably the ultimate manifestation of Social Media  as they provide the highest level of social presence and media richness of all the applications discussed thus far” (2010, p. 64).
  • eg WOW, Runescape (personal eg), X-box and PlayStation online games
  • not too much interest for firms except in collaborative advertising maybe

– Virtual Social Worlds

  • eg. Second Life
  • lots of opportunities for firms to become part of the VSWs and market to the “residents”

I skimmed the rest of the article “Five points about using media” and “Five points about being social” because I know this information already, as I often read it on creative/entrepreneurial blogs about online presence and branding.

Overall an interesting article to start my semester on, and I’ll be looking further into the Media Richness Theory before too long.

Integrated Media Two- An Introduction

Seth, our lecturer and my tutor for Integrated Media 2 this semester, today told us we will be “working on the web full time” in this subject, instead of using it as a place to publish work. Integrated Media 1 was supposed to focus on using the web as a place to create and not just to publish, but in retrospect we spent a lot of time in IM1 creating content offline, editing and curating content offline, then logging on only to publish finished work.

IM2 will be spent using the web for participatory storytelling. Using the web to find, curate or generate, and then engage with, communities that will respond to an ‘event’ that we create.

I’m actually really excited about the assessment for IM2. Half our mark will come from an individual report at the end of semester based on a prompt (actually more exciting than it sounds, I swear), and half our mark will come from this event that we create in large groups. I’ve already got ideas buzzing around my head about things we could possible make happen, but foremost in my mind at this early stage is to build on a project that came out of an earlier subject, Networked Media. In NetMed, Ronja and I created an app/social network/platform/website/tour thing (that you can read/watch more about here and here) that would be perfect to adapt and revisit and update for this assessment task. I’m in consultation with Ronja about whether or not we will do that (as we are in different classes this year and won’t be working in the same assessment group). But there are lots of other ideas buzzing around my head that I’m pretty excited about possibly turning into a reality.